Project having explained the fundamental

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The brand recognition phase indicates those companies that have already invested in making themselves known and must continue to do so so as not to be forgotten by their public. Finally, before the Olympus of the best-known brands, there are those companies that not only spend to make themselves known, but also start to earn from their recognisability . Therefore, the " brand recall.

Phase indicates businesses that establish a virtuous circle between their investments in popularity and the profits they obtain from them. Above all, top-of-mind brands must continue to invest in their Brand Awareness, but they Job Function Email List benefit from well-established national or international popularity . 3) Reach out to people to make a difference Thanks to David Allen Aaker's pyramid you can understand where you are.



Whether you need to start investing, whether you can already expect returns from your investment in Brand Awareness , or whether you need to arm yourself with commitment to obtain them in the medium-long term. Now let's ask ourselves a crucial question: how is it possible to be remembered by people? The ability to leave a mark and be remembered thanks to a coherent value proposition conveyed by a brand coincides with what we define as Brand Awareness.