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positions. 1. Identify your Competitors The Organic Search Competitors report compiles a comprehensive inventory for you: you'll find all the big names and potentially some new up-and-coming competitors. To indicate how much one domain competes with another, we use a parameter called Competition Level. The level of competition depends on two factors: the number of ranked keywords your competitor has and the percentage corresponding to your common keywords.
Semrush Organic SearchOnline Jiangxi Mobile Number List Store For example, if you are a travel blog, Wikipedia will not be your competition because, in addition to all the possible places and travel tips you have written, it also ranks for billions of other keywords. On the other hand, another travel blog of similar size will give you competition. Pay special attention to competitors whose sites rival yours the most in terms of traffic and total keyword count. Once you've made a list of your rivals, it's time to take a closer look at them.

2. Determine their Strengths Let’s start by analyzing your competitors’ new and growing keywords. You can find all this information in the Position Changes report . Spikes on the graph tell you sudden changes in your competitors' rankings. By clicking on a spike and sorting the results by position or using a filter, you will learn which keywords have seen the most changes. Semrush Organic Search Position Changes Report with Position Change Trends Graph Their new or growing keywords can tell you a potential new niche or focus in your competitor's strategy. Their lost or declining keywords can show you where they have been penalized.
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