B2B Marketing: strategies for selling to other companies

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If you work in the industrial or business sector and have other companies as clients, you are certainly familiar with the concept of “B2B”, a contracted form of the term “ business to business ”, which comes from English.

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Selling to companies is very different from selling to the end co Chinese Overseas Asia Number Data nsumer, which is why it is necessary to think about marketing strategies that work in the “company selling to another company” context. In other words: you need to use B2B marketing.

Check out this post for marketing strategies that can help your company effectively sell to the corporate world.

3 B2B Marketing Strategies That Work
New technologies are ideal communication channels for disseminating and promoting products and services. Nowadays, everyone searches for information on the internet, including company employees when they need to purchase products and services for corporate purposes.  

Therefore, investing in digital marketing is an essential strategy for anyone who wants to be successful in the B2B world. Within B2B digital marketing, three actions that are worth taking are:

1. Content Marketing
On your company's website, invest in a blog, a space where you can disseminate content about your field of activity. The content will be mainly in text, but it can (and should!) also include graphic and even audiovisual elements.

A blog with well-made content and, most importantly, with original content, will make your company gain visibility in search engines, in addition to placing your brand as a reference in the field of activity before other companies and customers.

Access to the blog can be used to capture information from people who are interested in your company. By using marketing automation tools, plugins or forms, you can find out who visited your page and even where that person works, thus gathering valuable information.

2. Social networks
Replicating content from your website on social media is the second step for your B2B digital marketing strategy to take off. This is a way to reach more people and strengthen your company's identity. When we think about the professional world, the 2 most used social networks are Twitter and LinkedIn.



The first, Twitter, is good for capturing leads. On this network you can, for example, pin a tweet with the link to a free ebook published on the corporate blog. In return for obtaining the material, you can ask people to provide their personal and professional data.

LinkedIn is, without a doubt, the main professional network, where you can apply this and other tactics to attract much more qualified traffic .

3. Email marketing in B2B
Email marketing is already more than consolidated in any B2B marketing plan , as it is one of the most successful strategies for companies. Almost everyone uses email and opens it every day, so we are already used to receiving advertising through this channel.

However, for this action to be more assertive, it is recommended to segment those who receive information about your company.