SMM is not Maldives: what is the responsibility of a smart worker working in...

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What do you imagine the work of a voymaker? Wrote a couple of posts, made several photos / video, downloaded to Stories, and can I rest? Unfortunately, this does not work, even if the courses promised gold mountains and said an impressive phrase: “Only a laptop, phone and Internet access to work anywhere in the world.”

The job as a worker is the same as any other. Here, too, you need to work and not think that SMM is the Maldives. Those who have long been in the profession, clearly understand what they have to do day by day.

We want to appeal to beginners and tell in detail about the job responsibilities of the SM., provided that you work in the agency (we have the same, if ). Now it's not a surprise to you.
What purpose can a client contact an SMM specialist?

    Increased sales;
    brand awareness;
    attracting a new audience shopify website design  and increasing the loyalty of the old;
    Increase in expertise;
    Launch of a new product.

What does an SMM specialist need to do this?

In our agency, the employee works in a team with other specialists, for example, a targeted scientist, a photographer / videographer, head of the department, etc.

The list of duties specifically of the holder includes:

    development of a strategy for promoting business in social networks

Usually this happens as follows: ZIEX is addressed by a client for the purpose of promoting a commercial account on Instagram (just an example), while saying what he wants from it: more followers, more sales, just brand awareness, etc.



Preliminary, the client fills out the brief, where he talks in detail about his business. Based on this, SMM-specialist builds a strategy with which you can achieve certain results.

It includes:

    analysis of portraits of CA and its “sicks”;
    analysis of the account as a whole, if it was previously conducted by other specialists;
    development of tone of voice - the voice of the brand;
    suggestions for visual and text content (creation of a rubricator with ideas, goals of posts and their formats, etc.).

The strategy also includes proposals for advertising promotion of the account, but the targetologist works with this.

    Again, this is an example from our work, you have a strategy development may be different or there is a completely different one. It all depends on the client and his wishes.

    creation (if from scratch) and registration of the account

This includes filling the profile cap, creating fixed Stories (highlights) and others.

Every confer on ZIEX knows that he needs to perform from month to month for accounts.