Mobile Friendly: what it means and its main advantages

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Have you ever heard of the term “mobile friendly”? It’s one of the most important factors you should take into consideration when building your business’ website. Find out how you can make your website mobile friendly and improve your customers’ experience when using it.



What is mobile friendly?
The use of mobile devices, apps and software has on page seo service been growing and it is essential that your business keeps up with this evolution.

To achieve this, you must have a mobile-friendly website that adapts to mobile devices and has simple and intuitive navigation. This way, you ensure that your website is ready for when your target audience uses a mobile device or platform, such as a smartphone.



How to make your website mobile friendly?
There are several strategies you should implement to optimize the experience of those who visit your website:




Structuring and organizing information: put yourself in the shoes of your target audience and define a hierarchy of information suited to their needs;
Easy navigation: ensure that visitors to your website can access the content they are looking for in just a few clicks. Access to the homepage should also be easy, with a permanent navigation menu that allows access to the various pages on your website;
Simple and objective content: presents content that naturally leads your target audience to take actions that contribute to lead nurturing;
Fast loading: use lightweight images and videos so that your website loads in just a few seconds, preventing users from giving up and visiting your competitors' websites.
Search Tool: Adds a search bar that allows users to search specifically for what they want.
Concrete CTAs: Create concrete conversion points throughout your website with the right size and colors for mobile browsing.

What are the benefits of having mobile-friendly channels?
Thanks to their growth, mobile devices make it possible to generate qualified traffic to your website. Here are the main reasons why you should consider making your communication channels mobile-friendly:

Better positioning in search engines: Google values ​​websites that are mobile-friendly, due to their ability to present relevant and quality content to users. As such, a mobile-friendly website has a positive impact on your brand because it increases the likelihood of you appearing in the first search results;
Better experience for your target audience: having a website that adapts to any type of device - mobile, tablet and desktop - improves the experience of your visitors. Apply the topics presented above to make your target audience feel comfortable on your website.