To conduct keyword research

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In that case you can use a price range, where you can indicate multiple prices for a service. . Incorporation Information Another interesting item is information about the foundation. You have several elements for this, including the founding date, location, and the name of the founder. This information can lead to a different featured snippet than we just saw, namely a search result on the side of the screen. It's not very surprising, but Google has a nice example if you search for 'founder Google': A rich snippet from Google.

How-to Finally, we can't pass up the how-to . Search results that are enriched with a how-to briefly show (part of) a step-by-step plan. A nice example is the HubSpot search result below. This snippet gives search engine users an idea of ​​howin a few steps. An example of a how to photo editor rich snippet Get rich snippets Great examples, but how can you encourage your search results to be enriched with additional elements? You use structured data for this: a standardized format that shows what certain information is about.



By adding data to your website according to the schema.org markup , you help Google understand what content is about. You can do this in several ways. . Apply yourself Although several formats are compatible, Google itself recommends JSON-LD. When you apply JSON-LD to a question and answer page, it could look like this. The markups of the aforementioned examples can be found here: FAQ Rating Price range (Date of incorporation How-to . Using a tool Are you not such a hero with markups or do you just want to make it easier to apply.