It is reported that under the mature channel

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On the other hand, due to the gradual increase in logistics costs, platforms need to always focus on how to balance logistics distribution efficiency and fulfillment costs. There is no doubt that based on these challenges, it is extremely difficult for players on the community group buying track to achieve profitability. His honey is my arsenic. Due to the convenient service experience, significant price advantages and guaranteed product quality, the other side of the giants' constant losses is that consumers' acceptance of community group buying is constantly increasing. According to data, community group buying in The overall market size exceeds billion yuan.


This is one of the reasons why giants still have high interest in it even if they are facing huge losses. Therefore, how to break the boat and solve the fundamental problems of the industry has become an urgent problem that every company needs to solve now. As of now, the most Australia WhatsApp Number effective way is to start from the source head. construction, Meituan Selection and Duoduo Maicai were the first to launch the group store model as early as , realizing the removal of group leaders, with the purpose of easing the platform's channels for group leaders to attract customers. rely. After all, after eight years of development in community group buying, the income of its main core group leader has been reduced with the reduction of subsidies and commission ratio, and it is no longer possible to easily earn more than , yuan a month.





The group store model removes the group leader from the core position and changes it to the role of a franchisee in physical operations, which not only helps with bulk sales and inventory clearance, but also assists the platform in cultivating and promoting group buying brands. Some analysts believe that the reason why the supply chain efficiency of community group buying platforms has not improved significantly after years of development may be due to the lack of upgrades in two aspects: the lack of quality upgrades in the supply chain and the backward mechanism for sharing group leader points. In the early stage of community group buying, because the main users were middleaged and elderly people, the platform wanted to open the market at low prices.