Advantages of a microsite in the launch of new products or services

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Before analyzing the advantages of a microsite , let's dedicate a few lines to clarify what microsite means and what we can expect from them. To decide if this is the format that your next launch needs, you need to know that a microsite is an independent and small web page (about 5 pages maximum) that is related to a mother website and that is usually very visually attractive. By its very nature it focuses on a specific topic, such as a specific campaign or launch, and its duration is usually limited in time.

Advantages of a microsite to promote products or services
Keep in mind the characteristics that we mentioned a little above and you will see that the advantages that a microsite offers come directly from them. Let's analyze them one by one.

Rapid development
It is evident that the development of a microsite will be faster than that of a complete and more complex website. In fact, many developers specialized in this type of mini website have quickly customizable and adaptable templates .

However, there are microsites that incorporate more Mexico Mobile Number List complex functions . In these cases, development could take a little longer. This is the option we choose at Proun for all our projects: custom web design .



Reduced costs
For the same reason, the costs associated with the creation and maintenance of the microsite are lower. Although in this regard it is necessary to highlight some considerations:

    The cost is limited in time and ends when the microsite stops working, because the campaign for which it was created ends.
    Development costs are also lower due to the lower complexity of the project.
    On the contrary, the costs associated with the design and visual component may be higher , since the microsite seeks a greater immediate impact.
Clear communication for a specific audience
One of the greatest advantages of a microsite is that, by its very nature, it pursues a very specific objective . Most are created with the purpose of serving specific campaigns for specific products. Or, as we have repeated on several occasions, for new releases.

This allows greater segmentation of a campaign and the target audience to which they are directed. A company can work for different audiences, but a product or service usually addresses a specific segment of those audiences. Using a microsite allows you to adjust the communication and message to the maximum , which significantly improves user response. One way to do this is to adapt colors to use emotional marketing strategies .

Greater security
Unlike a CMS, microsites do not contain databases or use user permissions . That fact alone already makes them more secure than traditional websites.