auctions where products were within

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Also read: [Shopping] Ads broadcast on YouTube, Gmail and Discovery in several countries Data presented in the Merchant Center report Google offers you the possibility to check the competitiveness of your prices by category, country and brand . Ideal for identifying products on which you would need to make price adjustments! Please note that the analysis offered by Google depends on the width of the range offered by the market.


Concretely, the more a product is on sale with a large number of other sellers, the more data you will be able to benefit from, and therefore relevance in your results. Shopping Report The example above shows the percentage of ±1% of market price, above market or below market. We can also observe that 4% of products do not have a reference price. However, this is a company located in the health and beauty products sector: we can easily deduce that enough e-retailers authorize Merchant Center, and that the analysis of the sector is therefore particularly relevant.



Please note that Merchant Center allows you to analyze your pricing competitiveness even more precisely: all you need to do is click on each product category. What benefit for advertisers? We know that price has a significant impact on sales and, further upstream, on the attractiveness of an ad on Google and any other price comparison site. Having the possibility of having a benchmark tool allows e-retailers to refine their online commercial tactics and, ultimately , to make adjustments to increase their turnover. Need help to see things more clearly? The experts from our Nantes web marketing agency are at your side to best manage your strategy.