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Of users who searched for “cell phone case” on Coupang within the past week and provide it to advertisers. Advertising businesses that have received cookie information recognize users who have searched for “cell phone case” when they visit a website with advertising space that they have secured through a pre-contract, based on the cookie information, and provide “mobile phone cases” to these users. An advertisement for “Cellphone Case” will be displayed. From the perspective of a consumer who is contemplating whether to purchase or not, this advertising system may be inconvenient in that it feels persistent, but since it is a product that he was considering whether to buy or not, he will be able to understand why the advertisement that appears in front of him is following him around. Conversely, consumers who have already made a purchase may be annoyed by these advertisements.
In any case, the way these cookies work is not just to determine whethe Cambodia Phone Number Data r the consumer saw an ad or made a purchase, but also what products are they interested in? What keywords were you looking for information on? It allows you to understand what process the consumer is in before making the final purchase, such as which product are you comparing with? Furthermore, this cookie information contains a unique ID assigned based on the browser used by the user, and various behavioral data of the user on the Internet are connected to this ID and accumulated. For example, if cookies are acquired from a website visited after searching for “pregnancy,” cookies containing data on previously searched content will be used in advertisements on the next website visited, such as “comfortable clothes for pregnant women.” Advertisements will be displayed. When a user who sees this advertisement clicks on the advertisement and visits the pregnant women's fashion website that posted this advertisement, this content is again interpreted by the DMP operator and classified into a personal group called “women about to give birth,” and this information is then used again in the advertisement.
About the problems with cookies and problems arising from cookie regulations It's hard to imagine now, but at one time, cookies were collected and used arbitrarily without the user's consent. While cookies have the convenience of being able to easily reuse login information recorded there, there is also the risk that this information can be misused. Moreover, looking at the example above, third-party cookies allow others to understand my situation or thoughts based on what I searched for or the pages I visited. Because no one wants extremely personal information to be revealed through these third-party cookies, the use of third-party cookies is eventually being banned. This kind of cookie regulation can be said to have started with the restriction on the use of third-party cookies by Apple's ITP 1.0 in 2017. Then, the EU promulgated the General Data Protection Regulation (GDPR) in 2018, and the state of California promulgated the Consumer Privacy Act. And accordingly, Firefox, Apple, Microsoft, Google, etc. start restricting cookies.
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發表於 2024-3-6 11:32:48