You should segment your audience.

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Remember that you can use more than one criterion. Try to create segments that are as narrow as possible, but not too small. When conducting any marketing activities, the key issue is to conduct an indepth analysis of the target group. We know that these people are our clients, but we often forget that not all of them have identical needs, problems, motivations or are at the same stage or moment in life. All these aspects guide consumers when choosing the brand whose products or services they buy very often we say that our product is for everyone, which is a mistake. Therefore, it is important to isolate the segments of your target audience .


It is best to do this according to psychographic and behavioral criteria, because it is lifestyle, interests, represented values ​​or beliefs that differentiate or connect people more than age, education or place of residence urbanrural. Therefore, the Algeria WhatsApp Number messages we will create for given groups must be tailored to a specific set of features connecting the segment. Otherwise, the message will not be absorbed by the recipient, and may even be perceived negatively. Moreover, the needs and beliefs as well as the intensity of shopping by segment representatives are changing. Therefore, we cannot adopt one pattern once and for all, but conduct regular observations of group representatives and constantly adapt messages that build the brand image we brand creators expect in the minds of its recipients. In addition, we should also regularly analyze the size and purchasing power of separate segments to be able to assess their business attractiveness, as well as how strong our competition is in a given segment and whether we have a chance to compete with it.





Head of Strategy&Creative w Harbingers Rate the attractiveness of each segment Analyzing the data and consumer research available on the market will help you assess which of the processes you have specified will bring the greatest return on investment, i.e. marketing activities. When determining the attractiveness of each segment, consider its size, growth rate, price sensitivity, and brand loyalty. Analyze the competition Every company on the market has competition. What's yours? Before implementing marketing activities, analyze it carefully. You can do this with a SWOT analysis. Develop a positioning strategy Your positioning strategy should give you an edge to compete in your chosen target group. You can decide on positioning based on, among .