These are old tips and completely new insights

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In today's blog post I'll tell you strategic levers that I think you should definitely use in 2019.But the main thing is that it also works in practice! At the same time, I will explain to you how long each lever needs to (hopefully) have an impact on your sales. By the way, the levers are not necessarily “trends” that are generally promoted, but rather my personal top 7! Julian at the lever Delete your content Optimize your titles and descriptions Run a corporate magazine Optimize your checkout process.


Do video marketing Implement unique selling points and USPs Do WhatsApp Special Data marketing Lever 1: Delete your content! (content decimation) It's always about writing new and better content. The fact is: Google rewards high-quality content enormously. This means that many online marketers are constantly producing new content. Of course, this is basically a good thing: regularly published new content is important for your domain. However, it is just as relevant that you have an overview of your existing content - and consistently delete content that is no longer suitable or out of date! Don't be squeamish and remove current and bad content as radically as possible.




How do you find out which URL should be deleted? Does the URL even have SEO traffic? If not, then that's a pretty clear sign that she's not performing. Is the content of the URL up to date? For example, with blog posts in the SEO or technical areas, the content becomes outdated very quickly. Is there similar or duplicate content? Have you perhaps written about the topic in the past? Content cannibalization is rarely a good thing.