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Perhaps because of the trend of old brands becoming "impatient with Douyin", Taobao Taobao has become more popular in the past year. The department continues to strengthen brand store broadcasts. According to calculations by the two brands, the cost of live broadcasting in a live store is at least RMB/hour/person. If there are multiple anchors fans field control, and amortization of scenery equipment, the cost will be even higher. "The problem with store self-broadcasting is that the cost is rigid.
Compared with Dabo, it is more like heavy asset investment. If sales cannot increase, it means losing money." In order to solve the rigid cost problem of real-person store broadcasting, and at the same time provide all-weather coverage, no A few brands, especially many fast- Argentina WhatsApp Number selling and health care product brands, have introduced digital people one after another, forming a model of real-person store broadcasting I self-broadcasting. A relatively well-made digital human costs around , yuan a year, while the "standard product" provided by the platform/service provider - a cartoon digital human can cost at least , yuan, and the cost can even continue to drop.
Perhaps in order to seize users' minds, companies as large as Baidu and Taotian, as well as as small as Silicon Intelligence, have used "free strategies" to attract customers in the past year. Digital people are actually a low-cost "online shopping guide". In a sense, they are a substitute for live broadcasts. In comparison, JD’s tone is not that high, and digital people are used as a supplement to the live broadcast business. to purchase and sell live broadcasts, the priority of digital people has further declined. Earlier, Shang Xin, vice president of JD Group and head of JD Retail Technology R&D and Data Center, clearly mentioned that in the short term, it mainly exists to fill the gap of live broadcasts.
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發表於 2024-3-7 14:02:28