Behavioral segmentation is ideal for businesses

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Behavioral segmentation is ideal for businesses that market products or provide high-class services and address a specific, demanding audience. Psychographic segmentation : involves grouping the target audience according to personality, lifestyle or social class; it can be extremely useful for both B2C and B2B businesses; market segmentation – example: choosing a granite or marble kitchen worktop, a decision related to the customer's financial potential, not just preferences. Firmographic segmentation : it is used in the B2B business model and involves the grouping of the target audience according to certain data and information collected from public sources. Certain companies can select their clientele based on the number of employees, turnover, monthly orders; In this way, small businesses without financial strength can be excluded. Other directions of market segmentation .



There are various ways of segmenting the target audience that can significantly contribute British Student Phone Number List to the evolution of a company. In-depth market segmentation involves: The segmentation of the target audience can also be done according to the stage of life in which the potential customer is; for example, there are certain situations where it is important for companies to know details of potential consumers' lives, such as marital status, professional status, birth of a child, etc. Market segmentation by value involves a customer analysis that involves determining the most loyal customers; in this way, the company will know exactly which are the most profitable customers and, implicitly, which are the customers with low purchasing power. Depending on the elasticity of demand, there are certain situations when price segmentation is recommended . This type of segmentation involves grouping the target audience according to the consumers' financial income.





In a market where demand is price sensitive, it is advisable to adopt a more aggressive sales strategy, where the emphasis is on discounts; in the case of a market where the target audience is not price sensitive, a sales strategy with an emphasis on product quality and other elements that can justify the high price is recommended. Segmentation according to generations represents the division of potential customers according to the generation they belong to; there will always be discrepancies between generations and, precisely for this reason, it is recommended to implement communication and positioning strategies according to the generation to which customers belong; for example, segmenting the cosmetics market can easily be done by generation, as consumer needs and wants vary by age. Seasonal segmentation is an extremely effective method that aims to promote and place certain products or services in the seasons intended for their use; for example: globes are promoted during Christmas, and chocolate bunnies during Easter; seasonal segmentation can be successfully applied in the segmentation of the tourist market, where the promotion of holiday destinations is done according to each period of the year.