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The competitiveness of the product? Product development strategy - elements Product development strategy - stages How to keep a customer? Effective help in brand building What is a development strategy? For a product, it can be, for example, a new label, a more ergonomic shape or improved safety conditions for using a given device. For the service, it may be its modification or a significant extension of the scope, for example in tourism by the possibility of using the treatment base or renting a vehicle.

These are well-thought-out and planned actions aimed at increasing the benefits for the offerer and the recipient. A response to customer expectations The concept of product development should be preceded by a thorough recognition of the customer's philippines photo editor expectations. After all, customer satisfaction is the most important thing. It is he who will finally confirm whether the chosen direction of promotion was the right one. The basic thing is to precisely determine to which target group we are addressing our offer. Important elements of such market recognition are.



For example, the age range, gender or location. Market research will help determine whether the product will arouse interest and what are the customer's needs related to the offered product. It is also important to determine whether the demand for a given product is seasonal, occasional or whether the customer should have permanent access to it. In long-term projects, it is necessary to plan what means and methods will keep the client's attention.  Product development strategy in a changing market environment.