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If it is true that this may involve an initial investment of a part of the company budget, it is equally true that the economic return is certain, consistent and growing in the medium to long term. On the other hand, your old traditional site cost you a lot, but apart from a nice design it didn't bring you much in terms of increasing customers. What you need, therefore, is first and foremost an innovative site that makes content its strong point, to be published on a constantly.
Updated blog in line with the public's preferences. Additionally, it's a good idea to provide your sales department with the right tools for customer management. Starting with CRM programs, dedicated to customer profiling. you to know in Job Function Email List depth the habits and preferences of each customer and also the customer acquisition cost , so that you can create a targeted and personalized offer for each one, with a high probability of acceptance by the recipient.
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How will you get the names of customers to profile? Thanks to your new site. Continue reading and you will find out how it works. Company blog and lead generation: your new customers are on the web! If the company blog incorporated into your new website contains constantly updated news, it will obtain a good positioning on Google pages. This means that if a reader, your potential customer, searches on Google, they will see your site.
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